When it comes to dining in Morristown, New Jersey, there is no shortage of exquisite restaurants lining the beautiful and bustling streets. There’s one restaurant group in particular whose deep-rooted ties to Morristown have endured for over two decades. 40North Restaurant Group is a full-service restaurant division of Villa Restaurant Group, owning and operating 14 upscale casual restaurants throughout New Jersey and Pennsylvania.
The Morristown-based company has three delightful and diverse restaurants located in town: Town bar + kitchen, NOM Mexican Table + Tequila Bar, and The Office Tavern Grill. Ms. Morristown caught up with Sydney Thomas, Director of Events and Field Marketing for 40North Restaurants, to dive into its delectable eateries and learn more about its mission to “help Morristown grow and prosper.”
While attending Fairleigh Dickinson University and studying Hospitality, Sydney held internships at various venues and spent a summer with the Somerset Patriots. After graduating, she became the Events Manager for local venues Natirar and the Hilton Short Hills before finding her career with 40North Restaurants.
“Being organized and planning every detail of my life has just been who I was since I was very young, so this career path only seemed right,” Sydney says. “Nothing fulfills me more than seeing an event I’ve been planning for days, months, or even years finally come to life.”
According to Sydney, 40North is not just a business; they are part of Morristown’s DNA. Their recipe for success is a mix of building long-lasting relationships with their team, partners, and local communities. These connections have been the secret sauce behind their growth and continued prosperity.
However, in the ever-changing restaurant industry, adaptation is the name of the game. With the evolution of businesses and the competition that exists in the dining world, it’s essential to adapt and stay relevant — and 40North is certainly up for the challenge.
“Our success over the last few decades can be attributed to our ability to adapt and our commitment to providing our communities with great customer service, genuine hospitality, and delicious food,” Sydney says.
What truly sets 40North apart is their versatility. Their menus are designed to cater to all budgets and appetites. Their goal is to make their brands approachable while also providing an incredible dining experience that includes something for everyone.
“If you’re in the mood for a burger and a beer, the Office Tavern Grill has that,” Sydney says. “If you want salmon and an expensive glass of wine, they have that, too.”
So, what’s Sydney’s favorite dish of all the 40North Morristown menus? While some might expect a fancy dish recommendation, Sydney surprises us with her answer.
“Hands down, the Carne Asada at NOM. The flavors will surprise you and it never seems to get old!”
Sydney also shared some exciting news with us: 40North has expanded its footprint into Newark Airport. Three of their local brands — Office Tavern Grill, Town bar + kitchen, and Piattino Neighborhood Bistro — have landed in the international terminal, placing Morristown’s dining scene on the map for travelers worldwide.
With its appreciation for upscale flavors and dining experiences, Sydney admits that Morristown is the perfect canvas for 40North’s vision.
“The best part of doing business in Morristown is the community. It’s a small-town feel on a larger scale,” Sydney says. “It’s great to have three restaurants in a town that embraces our vision.”
Whether you’re a Morristown local or a visitor looking for a top-notch dining experience, 40North Restaurants promises to delight your taste buds and create lasting memories. So, get ready to savor the flavors and experience the hospitality that has made 40North a cornerstone of the Morristown community. Cheers to great food and even greater company!
Are you as excited as us to indulge in a culinary experience like no other? The be sure to follow their Morristown locations on social media: