Morristown, New Jersey, a vibrant town known for its historic charm and thriving community, has a new addition to its local beverage scene. Meet Sonny Seltzer, an alcoholic spirit derived from the agave plant and infused with seltzer water, providing an effervescent escape like no other. Founded by Sean Sutherland, the cocktail served in a can has quickly gained popularity for its delicious and refreshing flavors.
Ms. Morristown had the pleasure of speaking with CEO Sean Sutherland to discover why Sonny Seltzer should be your drink of choice this summer in Morristown.
So how was this brilliant beverage idea sparked? Sean reveals he was disappointed with canned tequila-based RTDs (Ready-to-Drink) on the market. Drawing upon his background in traditional graphic design and brand marketing, Sean decided to take matters into his own hands and create the best tequila-based canned beverage available. Thus, Sonny Seltzer was born!
Despite being a relatively new player in the market — the brand launched approximately 15 months ago — Sonny Seltzer has already achieved remarkable success. Sean proudly points out that Sonny Seltzer has outsold its competitors, a testament to the quality and appeal of the product. However, that’s not to say Sean hasn’t faced his fair share of setbacks.
“It’s a crowded market, and many retailers have turned me down,” he says. “But you need to keep your head up and move on to the next one. Eventually, someone will say yes, and you build from there.”
What truly sets Sonny Seltzer apart is its commitment to infusing joy, fun, and a touch of nostalgia into the drinking experience. He also emphasizes the fact that there are many products on the market but not many brands — especially brands that help us focus on the simple things.
“We’re setting out to bring back the magic of a more analog life, a little fun, and creating a world that reminds us that there is beauty in nature and in the simpler things that surround us,” Sean says.
When it comes to the best part of Sonny Seltzer, Sean can’t choose just one thing. He declares his love for both flavors — Grapefruit and Lime. These refreshing tastes combine with the fizz of seltzer water to create an enjoyable drinking experience that leaves you wanting more.
As a proud local business in Morristown, Sonny Seltzer thrives on the support and enthusiasm of the community. Sean reveals that it is exciting to meet new people and witness the organic growth of his brand in and around town.
Morristown holds a special place in Sean’s heart as both he and his wife have personal ties to the town. They met in Morristown 16 years ago at the Grasshopper and recently moved back to the area.
“Morristown means a lot to the both of us, and we’re pumped to be back,” Sean says. “Even more so because our two girls can be Lady Colonials.”
To experience the magic of Sonny Seltzer, residents of Morristown don’t have to look far. The delicious beverage can be found at several local establishments, including Nom Mexican Table + Tequila Bar, Stirling Tavern, Spring Brook Country Club, Four Seasons Wine & Liquor and Midtown Wine Merchants. Whether you want to enjoy a night out with friends or unwind with a refreshing drink at home, Sonny Seltzer is readily available to elevate your drinking experience.
Sonny Seltzer has made its mark on Morristown, bringing a refreshing twist to the local beverage scene. With its tantalizing flavors and commitment to quality, this agave-based cocktail has captivated the taste buds of Morristown residents. Be sure to stay in the loop with the latest happenings from Sean and all things Sonny Seltzer by visiting the website and following the Sonny Seltzer Instagram page.
So get ready to sip, savor, and share in the effervescent escape that Sonny Seltzer has to offer Morristown this summer. Cheers!